Use Of Celebrity Images In Advertising

Use Of Celebrity Images In Advertising. Home Expertise Expertise Newspapers, documentarians, publishers, and blogs generally don't need to have a model release to use that content. However, if a client wants to use the photo of a celebrity to promote themselves, to advertise a product, brand, or service, they do need to think about the lack of model releases.

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Used effectively and consistently throughout a campaign they can improve brand impact and sales.

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